Tribalism and tribulations: The social costs of not sharing fake news.

Fake news can foster political polarization, foment division between groups, and encourage malicious behavior. Misinformation has cast doubt on the integrity of democratic elections, downplayed the seriousness of COVID-19, and increased vaccine hesitancy. Given the leading role that online groups play in the dissemination of fake news, in this research we examined how group-level factors contribute to sharing misinformation. By unobtrusively tracking interactions among 51,537 Twitter user dyads longitudinally over two time periods (n = 103,074), we found that group members who did not conform to the behavior of other group members by sharing fake news were subjected to reduced social interaction over time. We augmented this unique, ecologically valid behavioral data with another digital field study (N = 178,411) and five experiments to disentangle some of the causal mechanisms driving the observed effects. We found that social costs were higher for not sharing fake news versus other content, that specific types of deviant group members faced the greatest social costs, and that social costs explained fake news sharing above and beyond partisan identity and subjective accuracy assessments. Overall, our work illuminates the role of conformity pressure as a critical antecedent of the spread of misinformation. (PsycInfo Database Record (c) 2023 APA, all rights reserved).

Of pandemics, politics, and personality: The role of conscientiousness and political ideology in the sharing of fake news.

Sharing misinformation can be catastrophic, especially during times of national importance. Typically studied in political contexts, the sharing of fake news has been positively linked with conservative political ideology. However, such sweeping generalizations run the risk of increasing already rampant political polarization. We offer a more nuanced account by proposing that the sharing of fake news is largely driven by low conscientiousness conservatives. At high levels of conscientiousness there is no difference between liberals and conservatives. We find support for our hypotheses in the contexts of COVID-19, political, and neutral news across eight studies (six preregistered; two conceptual replications) with 4,642 participants and 91,144 unique participant-news observations. A general desire for chaos explains the interactive effect of political ideology and conscientiousness on the sharing of fake news. Furthermore, our findings indicate the inadequacy of fact-checker interventions to deter the spread of fake news. This underscores the challenges associated with tackling fake news, especially during a crisis like COVID-19 where misinformation impairs the ability of governments to curtail the pandemic. (PsycInfo Database Record (c) 2022 APA, all rights reserved).